What are people doing when they have an accident?

48%

15%

15%

13.5%

4%

3%

1%

0.5%

Driving ahead

Rounding bend

Right turn

Other

Left turn

Overtaking

U turn

Reversing

Road accidents are the major killer of young people between the ages of 5 and 34 and the cause of one third of deaths amongst young men aged between 15 and 24. Young and new drivers are involved in 20% of road accidents in which someone is injured.

THE DIFFERENCE 5MPH CAN MAKE

Its not just speeding at 100mph that kills people, just 5mph too fast in the wrong situation is a more common killer, particularly if a pedestrian is involved in the accident. This figure shows what happens when a pedestrian walks out in front of a car that is travelling at 30mph.

30mph                                    19mph                                0 mph

0 metres                                  8 metres                     14 metres

0 metres                                8 metres                         14 metres

35mph                                     26mph                                18mph

Depending on the impact, the pedestrian will be thrown onto the bonnet or windscreen of the car and either killed or seriously injured.

B

A

N

G

REDUCING THE RISK IS JUST A MATTER OF EASING OFF THE POWER, ESPECIALLY WHEN IT IS LIKELY THAT THERE WILL BE PEDESTRIANS AROUND.

SPEED KILLS